- Own and evolve positioning and messaging for products, capabilities, and use cases, translating sophisticated technology into differentiated narratives that matter to customers.
- Partner with Product from early development through launch, defining target audiences, positioning, messaging, go-to-market strategy, and launch plans.
- Develop a deep understanding of our customers, competitors, market, and emerging technologies, using those insights to strengthen positioning and inform Product and GTM decisions.
- Translate our core product positioning into narratives tailored to different industries, use cases, personas, and segments, identifying where and how our value proposition should change for different audiences
- Turn positioning and customer insight into high-impact assets, including product narratives, launch materials, website messaging, use-case and industry stories.
- Partner with Sales Enablement to equip customer-facing teams with the messaging, competitive context, product understanding, and proof points they need to sell effectively.
- Work with Content, Demand Gen, and the broader Marketing team to translate product and market insights into compelling campaigns, thought leadership, events, and content.
- Help shape the Product Marketing function itself, establishing repeatable frameworks, processes, and ways of working that can scale as grows.
What you will bring
- 6-8 years of experience in B2B SaaS product marketing or a closely related discipline, with a track record of owning meaningful product positioning and go-to-market work.
- Experience taking a new product, capability, or solution from early development to market, including shaping its positioning rather than simply executing an established playbook.
- Experience marketing complex enterprise software to multiple buyers and stakeholders.
- Strong product and technical curiosity, with the ability to understand sophisticated technology in enough depth to identify what is genuinely differentiated and why customers should care.
- Experience adapting a horizontal product or platform story across different industries, use cases, ICPs, or customer segments.
- Strong commercial judgment and an understanding of how positioning and messaging translate into effective launches, sales conversations, pipeline, and customer adoption.
- Excellent written and verbal communication skills, with the ability to turn complexity into clear, memorable, and credible narratives.
- Strong research and analytical skills, with the ability to synthesize customer, product, competitive, and market inputs into a clear point of view.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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